The mob coordinates with Internet Aristocrat (among others) in the release of his video. In their own words, "WE'RE CRASHING CAREER WITH NO SURVIVORS". MundaneMatt and others gather in the #BurgersAndFries IRC channel and begin organizing a harassment campaign against Zoe Quinn, giving it its first name: "The Quinnspiracy." They immediately start talking about doxxing Quinn and others.The first larger Reddit community to pick up on Eron Gjoni's defamation is /r/TumblrinAction, which rehashes a previous shitstorm against Zoe Quinn started by the Wizardchan community in 2013.The Escapist's forums would be a major hub for proto-Gamergate activity, despite attempts by the staff to contain the bile. Eron Gjoni also spreads his defamation in the forums of The Escapist, finding an audience willing to listen to him.(Note: The tactic to use false DMCA claims as a means to discredit an opponent had been pioneered by hacker, white supremacist and former GNAA leader Andrew "weev" Auernheimer during his harassment campaign against game developer Kathy Sierra.) The claim in question is horribly written and not something one would expect a proper claimant to make. MundaneMatt claims that this is due to a DMCA claim against his video by Zoe Quinn. MundaneMatt publishes a video based on the "The Zoe Post".Eron Gjoni pretends to condemn the harassment against Zoe Quinn, while also admitting that he spread his blog on various forums such as Penny Arcade and Something Awful specifically in order to create a backlash against his ex. 4chan users already begin to form their preferred narrative for Gamergate, insisting that they focus on the Nathan Grayson claim, as well as the other alleged partners, rather than use misogynistic insults to attack Zoe Quinn, as the mob wants to turn Quinn's " social justice warrior" allies against them.(Note: According to the IRC logs "The Zoe Post" was later edited by Gjoni Gjoni's original accusations were later debunked by himself.) This time the post is shared to 4chan's boards /b/, /v/, /pol/, and /r9k/. Eron Gjoni publishes "The Zoe Post" on Wordpress, accusing Zoe Quinn of infidelity.August 15: Eron Gjoni's early draft of his diatribe against his ex-partner Zoe Quinn appears on Something Awful, Penny Arcade, and other websites.
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